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Marketing Executive

Job Responsibility

To provide marketing leadership and support to Metamorph Law’s Shrewsbury office and seamlessly implement corporate marketing initiatives

Principal Accountabilities 

  • To implement, monitor and continuously enhance marketing activities, both local and corporate, providing regular feedback to the Marketing Director and Shrewsbury business
  • Manage and optimise the regional website ensuring it is up to date, relevant and reflective of local business needs and central marketing initiatives.
  • Optimise SEO programme and provide monthly web reporting to drive positive change
  • Be the voice of social media and create a strong local digital presence
  • Develop local blogs and articles and encourage engagement by local thought leaders to drive content
  • Achieve a consistent presence in local publications (both paper and digital) that is reflective of our brand and thought leadership themes.
  • Develop strong relationships with both editorial contacts and key speakers/thought leaders within the local industry
  • Provide input and implement locally , lead generation and retention activities, which maximises profitable revenue streams and cross selling opportunities
  • Plan and implement the local events programme and monitor /report its effectiveness
  • Development of new and keeping all sales literature and stationary up to date
  • Working closely with creative/ web design agencies in order to achieve maximum value for money
  • Brand and legal/regulatory compliance in relation to all customer activity

Qualifications, skills, knowledge and experience:

  • Graduate calibre with at least 3 years experience in Marketing
  • Legal Marketing experience would be advantageous, but is not essential.
  • Excellent communication, inter-personal, influencing and presentation skills to deliver change
  • Strong organisational skills, attention to detail and the ability to prioritise in a changing environment
  • Flexible & adaptable with ‘can-do’ attitude & pro-active & creative approach to problem solving
  • Self-motivated with ability to organise own time & workload for effective implementation
  • Sound problem solving skills and commercial judgement
  • Team player with an ability to develop strong, positive working relationships with both internal and external departments and stakeholders
  • Remain calm & able to produce results under pressure within a fast moving environment
  • Attention to detail with ability to identify potential issues & plan for contingency
  • IT literate with excellent skills in Microsoft Excel, Word and PowerPoint.
    HTML experience is desirable
  • Excellent copywriting and proof reading skills
  • Able to demonstrate success in a range of Creative Communication and digital campaigns
  • Previous web experience with an understanding of a CMS (ideally WordPress)
  • Able to demonstrate success of press campaigns and initiatives that have driven industry interest
  • Ideally have experience in co-ordinating events

External Stakeholders

  • Creative and web design agencies
  • Local editorial contacts, local speakers and thought leaders
  • Event organisers.

To apply

Please email a copy of your CV and salary expectations to HR@lindermyers.co.uk

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